I’ve been tracking the decline in organic reach both through stories and reports, and my own pages’ performance over the last 6-9 months. I’d venture to say that < 2% organic reach is already a reality for lots of business.
My big question is whether small businesses that don’t want to or can’t spend much on paid marketing, do they suck it up and double down or just call it, end their FB page intiatives and find alternatives? Done properly, managing a FB page is a good amount of work, and that’s time that could be more efficiently spent elsewhere.
There are definitely still some scenarios where paying can be justified (eg app install ads for the time being) but paying to get your content seen on FB seems like a waste of time and money for small businesses that don’t really have it to spend. Time to really leverage your email lists, Twitter and other in product user relationships.